September Crime Prevention Blog: Hollie Guard App

The nights are drawing in and I would like to take the opportunity this month to remind you about the excellent personal safety app, Hollie Guard.  


Hollie Guard is a free smartphone app, which has been designed to help protect anyone from potential danger. The app turns your smartphone into an advanced personal safety device with a simple shake or tap, automatically sending your location and video/audio evidence to your nominated emergency contacts.

You can add an individual or groups of contacts that will receive an email and SMS notification when an alert is raised or a journey is created.

If you are in danger, you simply shake your phone to generate a silent alert. Your location, video and audio evidence of the incident will automatically be sent to your emergency contacts via text and email. Shake it again and it sets off a high pitched alarm, and your phone light starts to flash to attract attention.

From the minute you activate the app; your location is tracked and can be viewed in real time by your emergency contact. Evidence is not stored on the smartphone but on secure servers so that it may be used as future evidence.

When travelling, the ‘Journey’ feature allows you to notify your friends, family and co-workers of your movements. An email or text will be generated and sent to your emergency contacts when you have safely completed your journey.

‘Meetings’allows you to identify when you are going to a meeting or working alone. An alert will automatically be created if the timer expires or you do not cancel the meeting.

‘Man down’facility provides extra protection for users in situations when the user may become motionless, by alerting your emergency contact to a sudden deceleration, non-movement and impact.

The app was commissioned by The Hollie Gazzard Trust, which was set up after the murder of Hollie Gazzard at her salon in Gloucester in 2014 by her then boyfriend – Asher Maslin, who had actively stalked Hollie during an abusive relationship.The Trust helps reduce domestic violence through creating and delivering programmes on domestic abuse and promoting healthy relationships to schools and colleges.

As soon as you download the app, familiarize yourself with the settings and experiment with it, so you are comfortable with how it works.

Hollie Guard is ideal for everyone, when out and about, on a night out, travelling, for the kids going to and from school, out with their friends and many more applications.

The app is available free of charge for iPhone, Android and Windows phones. Simply go to https://hollieguard.com/to register your profile. Your profile allows you to update personal information, view your alert/journey history, and change your password. Your profile is accessible via the App and website

Gerry McBride
Crime Prevention Officer
Cleveland Police